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Moving out to periphery: Basque-based PC accessory producer doubles exports in two years
 

NGS, one of Spain's leading producers of computer and PC peripherals, kicked off back in 1986 with research, development and production of uninterrupted power supply systems (UPS).


Today, this benchmark firm for Europe's computer and consumer electronics industry specializes in the design, manufacture and commercialization of computer and PC peripherals and accessories, including keyboards and their accompanying mice, speakers webcams, headphones and a host of other products, in all of which, according to marketing manager Susana Lacabex, "quality, ergonomics and avant-garde design come first."


With a 76-strong workforce, NGS is now concentrating business strategy on two basic concepts, design and innovation.


Lacabex lays great emphasis on the fact that last year NGS sales of products like mice, UPS and briefcases for laptops went up in a big way, taking billing to 22 million euros in Spain alone, to which must be added a further 6.6 million euros from exports. For 2008, company management are confident of taking these figures up 20 per cent and expanding the workforce by 10 per cent.


At present, NGS has offices in Portugal, France, Italy and Poland, with a new office opening in Morocco in 2007. These delegations enable the firm to supply countries like Belgium, Holland, Tunisia, Slovakia, Croatia, Switzerland, Cyprus and Polynesia. Even so, as Ms Lacabex points out, the internationalization process "has only just begun" and should soon take the firm into major markets like Germany and the UK.


Major growth in recent times encouraged the Guipúzcoa-based firm, holder of ISO 9000 certification for the last five years, to transfer in October 2007 from Lezo's 110 industrial estate to a new 8-million-euro home on the Egiburuberri estate in Rentería, where it now has its head offices and logistics centre.


More than 3,000 square metres of its new 11,000-square-metre home are given over to office space, with some 6,800 square metres reserved for its logistics area. Logistics has an automated warehouse run by a warehouse management system, another conventional warehouse that acts as a sort of lung for its automated counterpart, a compact drive-in warehouse and a conventional shelf-stacked warehouse.


 

Summary of a news item published in Estrategia Empresarial, 31 January 2008

Fecha de la última modificación: 24/03/2008